Website
A large library, still easy to enter.
The ministry publishes teachings, prophetic messages, meetings, news, and a live radio stream. The job was to keep that library discoverable, on a desktop and on a phone, without burying the next thing a visitor came for.
The problem
A lot of content, one front door.
Radio, prayer, events, teachings, news, and the churches of the ministry all need a place. If they compete at the same size, people leave without finding the one thing they opened the site for.
What we did
Hierarchy, then the pages.
The homepage leads with the ministry and the live radio. Teachings, events, news, and the rest of the library sit in a structure that still works when the screen gets small. We did not invent audience numbers or a performance score for this work.