We build brands that lead markets. Not just visually—structurally, strategically, and culturally. Every decision is earned.
Most agencies deliver either clever ideas with poor craft, or beautiful work without direction. The Design 24 was built to eliminate that compromise. We are strategists who design, and designers who think strategically.
Learn About Us →Market positioning, competitive intelligence, and brand architecture that gives your organisation an unfair advantage.
Identity systems that communicate leadership before a word is spoken. Logos, typography, colour, motion, and beyond.
Digital experiences engineered to convert. From marketing websites to complex product interfaces built for real behaviour.
Performance systems that compound. Audience strategy, content frameworks, and campaigns built around measurable outcomes.
Every engagement follows a disciplined sequence. No shortcuts, no assumptions. We move fast because our process is clear—not because we skip steps.
Our PhilosophyThe Design 24 didn't just rebrand us. They rebuilt how we think about our market, our audience, and our own ambitions. The work speaks for itself—but the thinking behind it is what changed everything.
"Most agencies solve for aesthetics. We solve for outcomes."
The Design 24 was founded on a single conviction: that great strategy and great design are inseparable. Not sequential—simultaneous. The best creative work is rooted in business logic, and the best business decisions are made with creative courage.
We work with founders, CMOs, and leadership teams who are building something genuinely significant—and who understand that how you present your brand is an extension of how clearly you think.
We tell clients what they need to hear, not what they want to hear. That's the foundation of real partnership.
The details no one notices are the ones everyone feels. We work at a level of refinement that most won't see but everyone will experience.
We design for the world, not for a region. Every brand we build is built to travel—culturally, commercially, visually.
We help clients grow—but only in directions they can sustain. Short-term tactics that damage long-term brands aren't in our playbook.
The work we're proudest of came from long-term relationships. We invest in understanding businesses deeply, not just deliverables.
The safe choice is rarely the right one. We push our clients—and ourselves—to take positions that matter.
Kofi has led brand strategy and creative direction for over a decade across four continents. He founded The Design 24 to build the agency he wished existed—one that refuses to separate thinking from making.
A former management consultant turned brand strategist, Amara bridges the gap between business intelligence and creative expression. She turns complex market realities into clear brand direction.
Takeshi brings rigorous craft and typographic mastery to every project. His work has appeared in print, on screens, and in physical environments for brands across Asia, Europe, and Africa.
Our services are designed to work as an integrated system—not as isolated deliverables. The most transformative results come from engaging multiple disciplines simultaneously.
Before your brand can be seen, it must be understood. Brand Strategy is the work that defines who you are, who you're for, and why it matters—translated into positioning, messaging, and a competitive architecture that gives you an enduring edge.
We work from evidence, not instinct. Every recommendation is grounded in market research, competitive analysis, and audience intelligence.
Identity is the visual translation of strategy. We design systems—not just logos—that communicate leadership at every scale, in every context. From a business card to a billboard, your brand should be instantly recognisable and unmistakably intentional.
Every visual element is designed to age well. We are not trend-chasers—we build for longevity.
Digital experiences are often the first—and most critical—interaction between a brand and its audience. We design websites and product interfaces that are built around real human behaviour: what people actually do, not what we assume they'll do.
Design and development thinking happen in parallel, not sequence. The result is faster delivery and experiences that actually work.
Growth is not a campaign—it's a compounding system. We build marketing infrastructures that get stronger over time: audience-first content strategies, performance architectures, and brand-consistent campaigns that generate demand and convert it efficiently.
We don't separate brand marketing from performance marketing. The brands that grow fastest invest in both—simultaneously.
A curated selection from our portfolio. Every project listed here is one we'd take on again—knowing what we know now. That's our standard for inclusion.
The Challenge: A pan-African financial services firm needed to compete with global institutions while maintaining cultural authenticity. Their previous brand communicated competence—but not leadership.
Our Approach: We repositioned them as Africa's precision finance institution—building a brand rooted in mathematical exactness and continental ambition. The identity draws from geometric African textile traditions, reframed through a modern, institutional lens.
The Challenge: A health-tech startup had powerful technology but an interface that undermined clinician trust. Adoption rates were stalling at trial.
Our Approach: We rebuilt the product experience from the ground up—grounding every decision in clinician workflow research. The result prioritised cognitive efficiency above visual novelty, reducing task completion time by 40%.
The Challenge: A premium wellness startup entering a saturated market with no brand recognition, a modest budget, and a nine-month window to achieve profitability.
Our Approach: We defined a positioning around "earned calm"—differentiating from the noise and anxiety of wellness trend culture. The visual language was deliberately quiet, confident, and countercultural.
The Challenge: A boutique investment firm whose digital presence was actively costing them enterprise mandates. First impressions were inconsistent with their actual calibre.
Our Approach: We rebuilt their website as a precision instrument—designing to communicate rigour, discretion, and intelligence to sophisticated institutional audiences.
We work with a limited number of clients each quarter to ensure every engagement gets the depth it deserves. If you're building something significant, we'd like to hear about it.
We limit our active client roster to maintain quality at every level. When we take you on, we're fully committed. No divided attention, no junior team hand-offs.
Every proposal is written for your specific situation. We don't have packages or templates—we have conversations, and then we design an engagement that makes sense.
The people you meet are the people who do the work. There are no account managers insulating you from the creatives. You have direct access to the team from day one.